What a brilliant campaign by HRC! The All God’s Children spots will run in Mississippi where I am sure you guess…is not the most gay-friendly state in the USA.  Through their community outreach, HRC was able to identify an opportunity to speak to a community and hit the issue at it’s core.  In Mississippi, the issue happened to be a deeply religious community who viewed gay as “sin”.

This campaign starts the conversation and is speaking to people directly and in a way that fits their lives.  HRC has also opened an office in Mississippi and has feet on the street.  GOOD FOR THEM.